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An illustration of core values that guide behavior

10 Core Values to Guide Behavior

Core values are an essential foundation in this journey, shaping our behaviors and how we relate to ourselves and others. By aligning with our core values, we foster authenticity, resilience, and psychological well-being. Let's explore how these principles can guide behavior and lead a fulfilling life.

Understanding Core Values

People living a virtuous life

Core values are deeply ingrained beliefs that compass our attitudes, decisions, and actions. They influence how we view the world, interact with others, and assess our worth. From a therapeutic standpoint, living inalignment with these values—value congruence—is closely tied to psychological well-being. When our actions reflect our values, we experience greater life satisfaction, reduced inner conflict, and a stronger sense of purpose.


It's essential to recognize that values are not fixed. They evolve as we encounter new experiences, build relationships, and engage in self-reflection. By revisiting and refining our values regularly, we can ensure they remain meaningful and relevant to our personal growth.

What Are The 10 Core Values?

Each of the following values offers a pathway to personal growth and healthier relationships, contributing to a life filled with purpose and balance.

Integrity

Integrity forms the bedrock of trust and authenticity. It means staying true to your moral and ethical principles, even when faced with challenges. As a coach, I encourage clients to:

  • Reflect on personal beliefs and how they align with daily actions.

  • Practice honesty and accountability, even when it's complicated.

  • Strive for consistency between words and behaviors.

This alignment fosters self-respect and builds trust in relationships.

Empathy

Empathy is essential for meaningful connections. It allows us to step into another's shoes and understand their emotions without judgment. To cultivate empathy:

  • Practice active listening and give others your full attention.

  • Engage in activities that broaden your perspective, such as volunteering or reading diverse literature.

  • Use empathy to bridge divides and deepen relationships.

Empathy not only strengthens bonds but also nurtures self-compassion.

Resilience

Resilience is the capacity to recover from adversity and grow stronger through challenges. Building resilience involves:

  • Reframing setbacks as opportunities for growth.

  • Developing a self-care routine that supports mental and physical health.

  • Learning stress management techniques like mindfulness or deep breathing.

Resilience doesn't eliminate hardships but equips us to navigate them with strength and confidence.

Authenticity

Authenticity is about living in alignment with your true self. It involves embracing your unique strengths, values, and vulnerabilities. As a life coach, I encourage:

  • Engaging in self-reflection to understand your core motivations and desires.

  • Expressing thoughts and feelings honestly while respecting others.

  • Making choices that resonate with your values, even if they challenge societal norms.

Authenticity fosters self-acceptance and encourages genuine connections with others.

Gratitude

Gratitude shifts our focus from what's lacking to what's present and meaningful. To integrate gratitude into your life:

  • Keep a daily gratitude journal, noting small joys or meaningful experiences.

  • Express appreciation to those who make a positive impact on your life.

  • Practice mindfulness to savor and acknowledge the present moment.

Gratitude enhances emotional resilience and brings greater positivity into our lives.

Open-Mindedness

Open-mindedness allows us to embrace growth by considering diverse perspectives. To foster this value:

  • Seek out experiences that challenge your worldview.

  • Engage in respectful dialogues with those who hold different beliefs.

  • Practice suspending judgment and staying curious.

An open mind promotes intellectual humility and a deeper understanding of ourselves and others.

Responsibility

Responsibility is about owning your actions and their consequences. It's a cornerstone of personal integrity. To cultivate responsibility:

  • Set realistic goals and follow through on commitments.

  • Reflect on the impact of your choices on others and the broader community.

  • Acknowledge mistakes and strive to make amends when needed.

Responsibility fosters accountability and strengthens relationships.

Compassion

Compassion goes beyond empathy to include active care and kindness toward others. To cultivate compassion:

  • Volunteer or find ways to help those in need.

  • Practice self-compassion to reduce harsh self-criticism.

  • Use mindfulness meditation to foster a sense of interconnectedness.

Compassion creates a ripple effect, improving individual well-being and societal harmony.

Fairness

Fairness is about treating others equitably and justly. To embody this value:

  • Reflect on and challenge your own biases.

  • Stand up against discrimination and advocate for equality.

  • Make decisions that prioritize equity and justice.

Fairness promotes trust and cooperation in personal and professional relationships.

Lifelong Learning

Lifelong learning keeps us curious, adaptable, and engaged. To embrace this value:

  • Pursue growth opportunities, both formal and informal.

  • Approach challenges as learning opportunities.

  • Stay open to feedback and use it as a tool for self-improvement.

A commitment to learning enhances self-awareness and enriches our understanding of the world.

Using metaFox Coaching Cards To Work With Values

As a life coach, one of the most profound areas of work with my clients is helping them discover and live in alignment with their core values. Values shape our choices, influence our behavior, and provide a foundation for a fulfilling life. Yet, understanding and articulating their values can be challenging for many clients. This is where tools like the "What Really Matters" coaching cards become invaluable.

These 80 coaching cards, explicitly designed for coaching, workshops, and therapy, offer a structured, engaging way to explore what truly matters to individuals. Here's how I integrate them into my coaching practice to support clients on their journey toward clarity, alignment, and growth.

Discovery Phase: Identifying Core Values

I use the cards in initial sessions to help clients identify their core values. Here's how:

  •  Card Sorting Activity : I lay out the cards and ask clients to group them into categories such as "Very Important," "Somewhat Important," and "Not Important." This simple activity encourages clients to reflect on what resonates with them at a gut level.

  •  Top Five Values Selection : Once grouped, I guide clients to narrow their top five values from the "Very Important" pile. This helps focus the conversation on the principles that matter most to them.

This process reveals values and sparks meaningful dialogue about how these principles manifest in the client's life.

Exploring Value Alignment

After identifying their core values, the next step is exploring how aligned their current life is with those values. The cards help facilitate this exploration:

  •  Scenario Discussions : I ask clients to choose a card representing a value they feel most disconnected from. We then discuss the misalignment and brainstorm steps to integrate that value into their life.

  •  Reflection Prompts : Each card can be a starting point for reflective questions like:

    • "How does this value show up in your daily life?"

    • "What challenges prevent you from living this value?"

    • "What would it look like to prioritize this value more?"

This process fosters awareness and empowers clients to take actionable steps toward greater alignment.

After identifying their core values, the next step is exploring how aligned their current life is with those values. The cards help facilitate this exploration:

  •  Scenario Discussions : I ask clients to choose a card representing a value they feel most disconnected from. We then discuss the misalignment and brainstorm steps to integrate that value into their life.

  •  Reflection Prompts : Each card can be a starting point for reflective questions like:

    • "How does this value show up in your daily life?"

    • "What challenges prevent you from living this value?"

    • "What would it look like to prioritize this value more?"

This process fosters awareness and empowers clients to take actionable steps toward greater alignment.

Decision-Making and Goal-Setting

Values are a powerful lens through which to evaluate decisions and set goals. I use the cards to:

  •  Evaluate Choices : When clients face a tough decision, we refer to their identified values and discuss how each option aligns or conflicts with their principles. This often brings clarity and confidence to their decision-making process.

  •  Set Values-Based Goals : I encourage clients to choose a card representing a value they want to embody fully. We create actionable goals aligning with this value, ensuring the client's efforts feel meaningful and motivating.

Deepening Self-Reflection

The cards are also excellent tools for fostering deeper self-reflection:

  •  Journaling Prompts : I assign values-based journaling as homework. For example, suppose a client selects the "Authenticity" card. In that case, they might journal how they can express themselves more authentically in their relationships or careers.

 Visualization Exercises : Using a selected card, I guide clients through visualization exercises where they imagine living fully in alignment with that value. This helps them connect emotionally to the desired change and strengthens their commitment.

Group Workshops

The metaFox coaching cards, such as "What Really Matters," aren't just for one-on-one sessions; they're also perfect for group workshops. I've used them in team-building sessions and group coaching to:

  • Encourage open dialogue about shared and differing values.

  • Build empathy and understanding among participants.

  • Facilitate group decision-making by aligning goals with collective values.

The tactile, interactive nature of the cards creates an engaging and impactful group dynamic.

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Living as a Person of Value

Albert Einstein wisely said, "Try not to become a person of success, but rather a person of value." As a coach, embodying these ten core values—integrity, empathy, resilience, authenticity, gratitude, open-mindedness, responsibility, compassion, fairness, and lifelong learning—can transform individual lives and the communities we touch.


These values require intentional practice. They grow stronger with conscious effort, self-reflection, and a commitment to living authentically. Over time, they become intrinsic to who we are, guiding our decisions and actions toward greater fulfillment and connection.

As you navigate life's complexities, let these values serve as your compass, helping you align your actions with your principles. Doing so enhances your well-being and contributes to a kinder, more equitable world.