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Create a Culture of Belongingness: Craft Vision Statements Using Powerful Imagery

In coaching, facilitation, social work, and therapy, fostering a sense of belonging and facilitating transformative change are at our core. It's about creating environments where individuals can flourish, learn, and grow.

In this article, we will explore the method to craft vision statements that leverages the visual language of coaching cards. This method aims to (1) foster a culture of inclusivity, mutual support, and trust, and (2) to nurture a sense of belonging and encourage active engagement in creating a thriving environment for all.

This method was created by Rebecca Slaby, Executive Director of AmazeWorks in Minnesota, USA and a dedicated advocate for equity and belonging in schools, communities, and organizations.


  • metaFox's coaching cards provide a dynamic framework for fostering belonging and driving transformative change.
  • Create vision statements through image selection, reflection, and discussion. Derive a vision from this method and use it as an inspiration to drive commitment and accountability.
  • You can apply this method in your coaching, facilitation, social work, or therapy practice to create a nurturing environment where everyone thrives.

The Importance of Fostering Belonging and Transformation

Before we delve into the method, let's establish why fostering belonging and transformation is crucial in our roles as coaches, facilitators, social workers, and therapists.

Imagine a classroom where students experience a deep sense of belonging. They feel accepted and empowered to express themselves freely, fostering a rich and diverse exchange of ideas among peers.

This sense of value and respect for their contributions creates an environment where learning is not just about acquiring knowledge but a transformative experience, where curiosity and creativity are nurtured, and every student can reach their full potential.

Similarly, when employees believe their voices are heard, and their personal growth is a priority in the workplace scenario, it leads to a more engaged and motivated workforce.

This sense of support and validation encourages employees to share their innovative ideas, collaborate more effectively, and contribute to the organization's overall success. In such a setting, a culture of continuous improvement and adaptability thrives, ultimately benefiting the employees and the organization.

But the reality is often different. Many educational institutions and organizations need help to create such environments. It is where our roles come into play. We are catalysts for change, and our tools can make a significant difference.

Crafting Vision Statements Method

This method utilizes coaching cards featuring images to stimulate deep reflections, meaningful conversations, and lasting commitments to help your client enable positive change and create a culture of belonging.

AmazeWorks, the organization that developed this method, is dedicated to helping individuals and institutions create cultures of belonging and transformation. They regularly utilize this innovative approach to empower their clients, enable positive change and foster a culture of belonging.

 Let's explore how this method unfolds step by step: 

1. Introducing the coaching cards

Begin your session by introducing participants to the coaching cards, each featuring an image that symbolizes belonging and shared growth. These images serve as powerful visual prompts.

2. Selecting an image

Each participant selects a coaching card that resonates with them on a personal level. The image on the card becomes a source of inspiration and a visual representation of the desired culture of belonging.

3. Reflecting on belonging

Give participants a few moments to reflect individually on their chosen image and its implications for fostering belonging and transformation within their specific context, be it educational or organizational.

4. Crafting vision statements

Participants craft concise vision statements that articulate their aspirations for a classroom, school, or workplace characterized by belonging, mutual learning, and collaboration using the chosen image as a prompt. These vision statements are personal commitments contributing to the more significant cultural shift.

5. Sharing and discussing

Participants then share their vision statements in small groups or pairs. This step encourages cross-pollination of ideas and fosters open dialogue about the steps required to realize these visions.

6. Commitment and accountability

Finally, participants are encouraged to display their chosen coaching card and vision statement in a visible place. It is a constant reminder of their commitment to the journey of change and fostering a culture of belonging.

Product for your Sessions

Elevate your team-building and communication coaching with deep pictures 'Growing Together' photo postcards. This set features 52 impactful picture cards and thought-provoking coaching questions, fostering group dynamics and team growth.

These cards help teams explore their strengths, unspoken thoughts, and growth potential; ideal for group coaching, team building, and education. Use them in workshops, seminars, leadership training, and therapy to enhance communication, motivation, and group development.

How to Apply this in your Coaching Work

Now that you've grasped the method, how can you apply it in your coaching practice? Here are some prompts and practical tools:

Prompt Reflection

A wide range of factors contribute to how an individual rises from a challenge. Each person has a unique coping strategy and therefore employs different responses to adversities. Knowing your strengths and values will help you formulate solutions in line with your capabilities and principles.

Vision Statement Crafting

Guide them in crafting vision statements that are specific, measurable, achievable, relevant, and time-bound (SMART). It ensures that their aspirations are clear and actionable.

Group Sharing

Organize group discussions where individuals can share their vision statements. It can lead to valuable insights and connections among participants.


To set up tailored accountability mechanisms for your clients, co-create a plan by using coaching cards as visual cues for regular check-ins to inspire motivation and commitment to their goals.


Customize this method according to your coaching situation, whether working in one-on-one or group sessions.


In conclusion, metaFox's coaching cards provide a dynamic and engaging framework for fostering a culture of belonging and driving transformative change within educational institutions and organizational workplaces.

As coaches, facilitators, social workers, and therapists, we have a unique opportunity to be agents of change. Integrating methods like this into our practices can help individuals and organizations realize their potential for growth, collaboration, and belonging.

Let's continue to inspire and empower those we work with to create a world where everyone thrives.