deep pictures ‘Leading Change’ – 52 postcards with coaching questions for change management


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The metaFox deep pictures combine 52 evocative picture cards and powerful coaching questions for adults in one postcard set. The deep pictures ‘Leading Change’ help your company or organisation go through the different phases of the change process. This card deck is based on John Paul Kotter’s model for adaptive change in organisations and companies.

Images showing all phases of a change process
Suitable questions to raise awareness for each phase
52 coaching cards for transformation in organisations

Change management, coaching, soft skills training, further education, training, consulting, team building, leadership training, life coaching, workshop, seminar, organizational development

Package Contents

  • 52 postcards and an overview card with suggestions for how to use them
  • A6 format (14.8 cm x 10.5 cm), front with matt lacquer for an elegant look and feel
  • Stable 250g cardboard from 100% FSC certified sources


metaFox deep pictures Leading Change

Accompanying change. Reaching people. Developing organisations.

What makes the content unique?

The deep pictures ‘Leading Change’ postcard set shows 6-7 stimulating pictures of the 8 phases of the change process according to Kotter – starting with fire, which illustrates the urgency of the change, to harvested fruits of success in the team. The visual impulses elicited by the photographs are combined with open questions that can be useful to ask in the respective change phases.


How change can work

For organizations facing major changes, specifically addressing change management can help to achieve goals faster and more smoothly.

There are different models to structure change management. This serves to reduce the complexity of reality and thus enables the description of the occurring processes and also provides clear instructions for action.

With 8 consecutive steps, the model by John P. Kotter offers a framework that is action oriented but nevertheless does justice to the complexity of multi-layered change processes.

Kotter’s 8 phases of change can be summarized as follows:

1. Generating a sense of urgency

Raising awareness of the urgency of change among employees and managers.

2. Build the leadership team

Unite the people central to the change in a coalition and ensure mutual trust.

3. Developing vision and strategy

A vision for successful change can serve as a guiding star for the organisation. In order to implement the change, effective strategies are required.

4. Communicating the vision for change

In order to convince the team members, the vision for the desired changes is communicated to everyone.

5. Empower employees on a broad basis

Creating a situation in which every employee can contribute promotes motivation and speeds up the process.

6. Achieve quick success

Short-term goals and successes must be visible and clear in order to overcome doubts among colleagues.

7. Consolidate success & initiate further changes

Changes take time. Securing what has been achieved and planning further steps enables continuity in profound change.

8. Anchoring new approaches in the culture

Culture consists of lived processes, both implicitly and explicitly. Successful change management requires to anchor changes in the often invisible and implicit organisational life.

The deep pictures “Leading Change” - throughout all 8 phases of Kotter

The “Leading Change” image cards combine the proven concept of the deep pictures series with the 8 phases of Kotter: 52 postcards, each with a picture and a corresponding question. Each card is assigned to one of the phases in the change process described above and can be used accordingly.

How to use the deep pictures “Leading Change”

The deep pictures leading change can be used in various ways throughout a change management process. Especially when a team is at the beginning of the process, selected images and questions can help to explain the dimensions of a change process using the Kotter model.

As a coaching tool, the impulse cards offer added value in every situation, in which pictures say more than a thousand words:

  • to promote creativity
  • for self-disclosure in team building
  • for feedback in communication
  • to create a vision or develop a strategy.

A diverse tool for successful change – suggestions for specific application in a seminar or in a team can be found in our blog.

The deep pictures in agile retrospectives

Agile methods,such as Scrum and Kanban,are no longer only used by software development teams,but help a wide variety of teams.The methods rely on an evolutionary improvement process.A core tool for initiating small improvements at regular intervals are so-called retrospectives.Learn how to make your retrospective special with the deep pictures

What the users say

“I use the deep pictures of metaFox to gather associations of my participants on a workshop topic. Using the images, I experience time and time again that participants share their thoughts much more concretely. Especially academics tend to hide their feelings behind fancy phrases; through working with images, we bring their thoughts to the ground and talk straight.”

– Eva, freelance trainer & organisational developer at ETH Zürich

Logo Eva Gottschewski
Eva - Freiberufliche Trainerin
Quelle: Kotter, J. P. (2011): Leading Change. Wie Sie Ihr Unternehmen in 8 Schritten erfolgreich verändern. Vahlen Verlag, München.

Additional information

Weight 300 kg



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