deep pictures ‘Life Design’ – 52 postcards with questions for life coaching and personal advice


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The metaFox deep pictures combine 52 evocative picture cards and powerful coaching questions for adults in one postcard set. We designed the deep pictures ‘Design Your Life’ with lots of positivity to lead you through a ‘life design’ process in three steps – (1) find out what is really important to you, (2) decide which way you want to go, and (3) plan how to get there.

Pictures with positive and encouraging motifs
Questions about self-knowledge, future goals & future planning
52 coaching cards for personal decision making and goal setting

Life coaching, career development, career coaching, life decision making, soft skills training, icebreaker, team building, leadership training, discovering personal resources, therapy and counselling, reflection, mindfulness

Package Contents

  • 52 postcards and an overview card with suggestions for how to use them
  • A6 format (14.8 cm x 10.5 cm), front with matt lacquer for an elegant look and feel
  • Stable 250g cardboard from 100% FSC certified sources


The deep pictures “Design your life”

The metaFox deep pictures premium postcard set “Design your life” is loosely inspired by the concepts of Burnet and Evans. Following the proven deep pictures approach, the Coaching Tool combines beautiful images, e.g. of nature, exceptional and everyday situations with coaching questions. In this way, the 52 motivational cards guide you through a three step life design process.

What makes the content unique?

The images of the deep pictures ‘Design Your Life’ deck are carefully chosen to encourage you. The many colors and aesthetics of the pictures, often concrete and sometimes as abstract metaphors, are geared to inspire you to take on the challenges of life and to positively influence your personal and professional lives. The questions that match the pictures first open up the space for ideas and later focus on implementing tangible actions and habits in your daily life.
deep pictures Life Design | metaFox


Get to know yourself better, look at how you became who you are and what you value in life. Gain a new perspective on your situation to ‘get unstuck’.


Cards from these category help you ideate your future life: dream about the future, and gain ideas for what you could do and become in different areas of your life.


The only way to do it is to do it. Adopting the Design Thinking mindset of “bias for action” (s. above) this category focuses on concrete action and daily habits – because life is not in the future, but in the everyday.

The card deck in action


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The deep pictures “Design your life” can be useful to different people in different situations: at the crossroads of life, when it is time to make a decision; when struggling through everyday life, or to regain sight of the bigger picture.

If you are unhappy with your current situation…

…the ‘Design your life’ card deck can help to get unstuck: choose one card per week to reflect and look at your situation from a new perspective; answer the question and use the image as an anchor on your vision board or work desk.

If you are a trainer or coach…

…you might want to help your clients get to know themselves or spark their creativity: choose certain cards, for example, one of the categories described above and use them in an exercise. Invite your clients to write their ideas on the back of the card and take them home after the session.

If you want to spark meaningful conversations…

…you can use the cards as a game for your next evening with friends. Spread the cards on the table and select cards by choosing which pictures appeal to you. In a second step, discuss the questions on printed on the back.

What is Life Design?

Bill Burnett and Dave Evans created the “Life Design Lab” at Stanford University to “help you figure out what you want to be when you grow up”. Approaching one’s life like a product design problem, they started to apply mindsets of the innovation methodology Design Thinking to life and career planning.

Get to know the person in the mirror

One approach to create meaning in our daily life is to connect the dots of “who you are”, “what you believe” and “what you do”. Gaining clarity about these points and finding out what your core values are is a prerequisite for making good life decisions. Therefore, it might be worth to take a step back and consider where you come from, how you became who you are and what is truly important to you. On this basis, you can best choose how to spend your lifetime.

Don’t search but develop passion

‘As soon as I “find my passion”, I will choose the right job and live a happy and meaningful life.’ – This dysfunctional and limiting belief builds pressure on many of us, facing life or career decisions. Burnett and Evans reverse this logic: most of us don’t know (and neither have) their one passion, but we develop passion for activities by trying and practicing them. Therefore, passion is the result, not the origin of a good life design.

Ideating different future scenarios

Another basis of life design is that the challenge is not to create and execute the one right life plan, but instead to choose from a large variety of possible great life scenarios. Imagine you could live your life in three different parallel universes and look at how those different lives would unfold in, for example, five years:

  • Scenario 1: continue the thing you’re currently doing. Assume that it’ll develop well.
  • Scenario 2: you can’t pursue your current career. What else? Make a side-hustle your main thing.
  • Scenario 3: how could your life be completely different? Assume that money or your image are not an issue!

Prototype your life: talk to people, collaborate, take action

It can be scary to let everything go and fully dive into new life scenarios – therefore, test them:

  • Some people might already live a life you would like to live as well. Following the life design mindset of “radical collaboration”, always keep your eyes open for those people and ask interesting questions. How did they end up here? How do their days look like?
  • Adopt a “bias for action”: especially in life decision making many of us consider a situation over a long period. To overcome ‘overanalyzing’ apply the Design Thinking principle “bias for action” to life – many of our actions and decisions are reversible and can be evaluated more effectively by experiencing and testing than by imagination and thinking.
  • Try things by diving into a potential new environment for a short time. Considering to start new master studies? Just drop by a lecture hall on a free day.

What the users say

“The deep pictures help to get in touch with yourself and others. We find this even more valuable than the usual daily calendar sayings for #Motivation and #Inspiration. They go deeper, because they ask you about your mind, your perspective, your story.
I (Michelle) love to make things conscious!
So far we have drawn a card face down from each other’s stacks, which somehow happened to fit the person very well. We let the picture work on us and then read the question out loud at the back. The person pulling the card answered it. That’s how we left it at first.
Especially in these times of physical distance, such nice impulses can help on the phone or virtually reduce the #socialdistancing.”

– Michelle from, holistic coaching

Additional information

Weight 300 kg



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