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Values Cards "What Really Matters!" for identifying core values

Values Cards "What Really Matters!" for identifying core values

$47.00 - $47.00
$47.00
$47.00 - $47.00
$47.00

The “What Really Matters!” values cards are a powerful tool for identifying values, understanding motivations, and reflecting on what truly matters. Designed for coaching, therapy, team building, and self-exploration, these 80 cards help bring clarity to inner drivers. Each card features a key value, a matching icon, a category color, and a clear definition - making working with values easy, structured, and inspiring.

Based on Shalom H. Schwartz’s research on basic human values, this set brings academic depth into practical application. Use it to guide personal reflection or group dialogue and build awareness of what shapes behavior, decisions, and relationships.

✔ Each card has the value in capital letters, an icon to visualize it, the value’s definition on the back and the color to represent its category
✔ 9 categories of values inspired by well-established research on basic human values
✔ High-quality and durable values cards with rounded corners for multiple reuse

For: Coaching, therapy, team building, workshops, personal reflection

Package Contents

  • 80 values cards made from 400gsm paper with matte lamination on both sides
  • Full-colored product literature with tips and toolkit on using the values cards
  • Sturdy and compact box that is travel friendly and keeps your cards safely stored
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Language: English

Why we do what we do – guided by values

Help individuals and teams identify what truly matters in life and work. Whether you're coaching, facilitating a workshop, or reflecting on your own priorities—this tool supports the process of identifying values and understanding the motivations behind behavior. With greater clarity comes better decision-making, empathy, and direction.

Why use the tools for values?

Why use the tools for values?

Values guide our decisions, shape our behavior, and help us understand ourselves and others. Empower users to bring these often subconscious forces to light.

Use the tool to:

  • Support self-reflection and personal growth
  • Facilitate deep conversations in coaching or therapy
  • Build empathy and trust in team settings
  • Align personal values with life goals and actions

What are values?

Values are personal principles that guide how we live, work, and connect with others. They serve as our inner compass - helping us identify what really matters. These guiding beliefs influence our decisions, shape our behavior, and define our priorities.

There’s no right or wrong set of values. Each person has their own unique mix, which can shift over time or in different life contexts. Sometimes our values align smoothly; other times they create inner tension—for example, when someone values both security and adventure, they may wrestle with choices that demand trade-offs.

Here are three roles of values in our lives:

Self-understanding

Connection

Community

Working with Values in Coaching & Therapy

Working with Values in Coaching & Therapy

🟢 Identifying Values
Facilitate reflective conversations to uncover what matters most. Use the cards as prompts to identify core values.

🟢 Prioritizing & Cultivating
Support clients in narrowing down their top values and exploring how to bring them more into everyday life.

🟢 Tracking Growth
Revisit chosen values over time to observe shifts and progress. A valuable tool for ongoing coaching or therapeutic work.

🟢 Goal & Values Alignment
Ensure personal or professional goals align with the client’s inner compass—enhancing motivation and fulfillment.

🟢 Conflict Resolution
Use the cards to help individuals or team members understand differing perspectives and discover shared values for collaboration.

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Working with Values in Facilitation & Group Coaching

🟢 Values Discovery in Groups
Invite participants to identify and share their most important values. This builds awareness of similarities and differences within the group.

🟢 Prioritizing & Dialogue
Encourage discussion around why certain values matter more than others. This fosters empathy, perspective-taking, and meaningful exchange.

🟢 Team Alignment & Trust
Use shared values as a foundation for collaboration. When groups understand what drives each member, trust, cooperation, and psychological safety increase.

🟢 Conflict Awareness
Values often sit beneath visible conflicts. The cards help surface these deeper drivers and support constructive, respectful conversations.

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